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Amazon’s “Day 1” mentality is our approach of doing everything with the energy and entrepreneurial spirit of a new organisation on its first day.

Working to earn and keep our customers’ trust is the single biggest driver of Amazon’s Day 1 approach. Amazon’s decision-making process asks employees to consider whether an action is a one-way door—consequential and nearly irreversible—or a two-way door, easy to change course and go back. Discover more about who we are through our Annual Letters to Shareholders from 1997 through today.

Teams around the world invent on behalf of our customers every day to meet their desire for lower prices, better selection, and convenient services. One way we guarantee a wide selection of products and services for customers is by creating India-specific programs to support the thousands of small and medium businesses in India that sell on Amazon.in.